NFOWARS

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Despite the many and varied articles written on how SEO is done, most people have only a vague appreciation of WHY it is absolutely essential. As the economic downturn bites into revenue streams, can you afford to ignore a key website business strategy?

That includes a depressing number of website designers, some of whom actually tell their clients that SEO is a waste of time and money, and that it’s quite unnecessary these days because Google is smarter than ever before… Au contraire – it becomes more and more critical every day, as website numbers expand exponentially! Lack of knowledge is not confined to website designers, it also includes a number of wanna-be SEO firms who make outrageous claims about their special relationship and affinity with Google etc, but have little idea of what it takes to consistently succeed in attaining Top 30 rankings.

There are many articles written on the HOW of SEO, covering the many and varied aspects of the art of improving your site’s position in search engine ranking pages (SERPs). Whilst most people have heard the term “search engine optimization” and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential.

Be very aware that in most cases website design is taught as an Art, not as a Business discipline. Website designers are rarely taught anything about search engine optimization, and few are interested in mastering the skills required to produce optimal results. That’s all very fine and dandy – but it leaves a lot of website owners desperately disappointed in mediocre results! You’ve probably heard the analogy about building a shop in the middle of a forest too, I bet? Seriously, it really does not matter how beautiful the site is – if no one finds it, then it’s just a gorgeous waste of virtual space.

Content is Still King

Regardless of the various conflicting opinions, Google Conspiracy Theories and misinformation, it comes down to a very simple concept – content quality, and accurate content classification. Content is where many sites fail dismally! The sites that thrive are those with well written, well organised original, interesting and useful content. Don’t copy other peoples stuff. Aside from being illegal, at best it immediately downgrades you to second best… As a general rule, from an SEO perspective, bear in mind the most fundamental issue – Google loathes duplicate content!

Classification

There are literally millions of websites, each competing for viewers in a particular niche. Reasons for their existence vary across the A to Z spectrum – advertising, entertainment, comedy, educational, humour, informational, music, news, promotional, sports, wine, video, zoos… you get the picture, right?

In the world of books we have the Dewey decimal classification system. Every published work is assigned an ISBN number, and libraries classify all books under a rigid hierarchical subject classification system. It’s not perfect, but it works pretty well because every one uses and understands it! Erudite people write insightful book reviews, which are sometimes included in advertising and promotions. Hold this thought, its relevant to a following section. You want to find a book on a particular topic, or by a specific author, you do a search and Eureka! You’ve found it, there’s a list, even! The best books are reviewed multiple times, and take pride of place in the “best sellers” rack.

Relevancy Ranking

Using different terminology, search engines are trying hard to do the same thing – to give their searchers the most accurate list possible, containing exactly what they want, so they can pick and choose from it! Unfortunately, there is no Dewey classification system on the web. The closest thing to a hierarchical subject listing is the Open Directory, Yahoo, or one of the thousands of other web directories – all of which are inconsistently organised into completely different illogical structures!

So, here we have Google and other search engines trying valiantly to index and categorize the billions of pages on millions of websites, in hundreds of countries in a multiplicity of languages. Then, they have to calculate each page’s relevance to specific search queries…

Are You Helping or Hindering?

That’s where YOU come into the picture… It’s a big, big task – have you made any effort at all to help Google to help you? Or is your website fuzzy and unfocused, with no clear statement of content or purpose? In most cases, sites are constructed with vague intentions to do SEO as an optional extra sometime in the future… What, you want Google to do everything for you?

Done Any Homework?

Do you have any idea how your primary audience searches for the information, products or services you offer? Do the pages on your site describe your content using terms your clients use? Because that’s the only way Google can match searchers with relevant content! What? You actually forgot to do any market research before launching the site? You have no accurate, researched, hard data on the keywords your potential clients would use? You asked your friends at work for ideas? Absolutely incredible!

Let us pretend you’re looking for clients for your small bed & breakfast business in Christchurch, New Zealand. You are optimistic that potential customers in New Zealand, Australia and the UK will be able to find your website amongst the millions of competing B&B pages on the web, be convinced by your persuasive advertising copy and elegant pictures… you’d also like them to come and book directly with you, to avoid hefty commission payments on the dozens of B&B Advertising Directory sites who also want you to pay to advertise! Dream on!

So You Want Google To Work For You?

You’d really like Google et al to help connect your potential clients to your business via Search Engine Results Pages by making your site No.1… And you certainly want “qualified” traffic from Google, visitors who are specifically looking for exactly what you offer!

Anyone who thinks they can survive online without Google, Yahoo and MSN is either a thoroughly well-rounded idiot, or is a household name who does not need to advertise to generate qualified traffic. There is no middle ground.

But here’s where it gets hard! How will Google do that? What solid information have you provided Google in your on-site content, and in the off-site links to your site? Have you got a Domain Name which encapsulates your business type and location; Bed-Breakfast-Christchurch.co.nz? Or a cryptic name, like; BnBChChNZ.com? Of the two, which is most likely to give the SE its first clue as to what your site is about?

What is On-Site SEO

Think about it this way… Does your home page have an explicit and accurate Title that provides a direct and unequivocal statement of the site’s business purpose in 70 characters? Does the Title say “Bed & Breakfast Accommodation, Christchurch New Zealand” or does it say “Welcome to Dusty Lodge” or something equally asinine?

Does your home page have an explicit and accurate Description that provides a brief outline of your business purpose, unique selling proposition, and call to action, encapsulated in 150 – 200 characters? Or does it contain some vague warm and fuzzy drivel about beaches and sunsets?

Keep the book analogy in your mind, and take a look at your Home page, particularly the first heading and first paragraph… “Welcome to my website” is not a productive approach! What does it tell your visitors about you? It tells me that you are at best naïve and both you and your website designer need SEO counselling! And think about that first paragraph… is it an accurate summary of the site’s reason for existence? Eliminate that fruity, cheesy, fluffy verbiage immediately!

If your website is required to deliver a return on investment, particularly by selling products or services, or delivering customer service, informing or entertaining, your really need to accurately describe your website’s content, and allow it to become visible online. What’s that I hear? Oh, you want it to make you rich as well? But you don’t really want to make a serious commitment or effort to do the job properly? Right… good luck with that! And remember that old GIGO acronym – “Garbage In, Garbage Out!”

What is Off-Site SEO?

This may surprise you, but some people are dishonest about their site content. Frankly, some people handle the truth in a very awkward fashion indeed… Telling Google that your site is about Pamela Anderson, when its actually selling Bart Simpson comics, is deuced annoying to the people who visit it! Therefore, Google and other SE’s decided long ago that some external verification of every website’s content would assist their efforts to deliver the most relevant SERPs to their clients. Makes perfect sense to me…

How is this achieved, I hear you ask. Well, you’ve heard of links, right? Back to the book analogy – think of good links as being like a series of book reviews! What if lots of people are writing positive things about your site? What if multiple, external, widely distributed sites are all saying that your site is about “Bed & Breakfast Accommodation Christchurch NZ” huh? The balance of probability that your site is relevant to such a search is positively impacted by this external confirmation! A coincidence of keywords in on-site content and off-site links reassures Google immensely! Those keywords in the off-site links are referred to as anchor text, and should form the link title.

No, Its Not Rocket Science

Frankly, search engine optimisation, in the pure sense of the term, is not particularly difficult to understand, or to do. The aim of the search engines is to provide their customers with the content most relevant to the search they are making. Therefore, your salvation lies in making your content relevant to the known searches! Do some thorough keyword research, learn and understand your target audience’s searching behaviour. Plan pages that target specific, high-volume, low competition search phrases.

Don’t be vague, don’t waffle, and help Google to help you!

When the economic gravy pot is bubbling merrily, and there’s ample business gravy slopping over, even the mediocre get a share. But when the economic ice age casts midnight shadows at noon, and credit wolf packs softly pad the empty streets, howling balefully at the waning moon… then, when you’re sucking the last congealed streaks of business gravy off your tarnished website spoon, ask yourself… Can you afford your website to be second rate, disorganised and drifting ever further into the icy wastes of mediocrity?

With a better understanding why SEO is so important to your website’s success, will you continue to ignore it?

Ben Kemp
http://www.articlesbase.com/online-promotion-articles/the-why-of-seo-a-thermal-lifejacket-for-the-economic-ice-age-729218.html

I have to have scholarly research, at least 10 sources. Any topic to do with Conspiracy Theories. What do you think?

The three main ones that immediately spring to mind are JFK, the Moon landing, and Roswell (did aliens land there and was it covered up?) also known as Area 51.

Just as an aside, there are people who believe aliens DID land at Roswell but believe the Moon landing was faked (filmed in Arizona). Apparently it is important that the aliens should always be smarter than we are.

During Bush’s presidency, Liberals could often be seen wearing a tinfoil hat screaming about fascist lizard people and the "truth" behind 9/11. Now it’s the conservatives flipping out about "The New World Order" and the Illuminati. Ever since the Arizona law, I’ve been reading illegals writing about "A New World Order" and other assorted Conspiracy Theories. Why is this?

Because neither side (with their certain bias) can believe it’s both sides. Here it is:

The New World Order (Phase 1) has been here since 1913 when the Illuminati Banksters created the Federal Reserve, The Creature from Jekyll Island.

Since then, government has issued bonds (UNsecured notes of obligations) and the Fed has simply written the government a check and printed the money. Government puts us in debt without the debt being funded by taxes.

Through this and fractional reserve lending, the money supply increases and you and I pay for it through inflation. It’s a hidden tax and the common man gets assessed by the richest people in the world.

The Illuminati Banksters collect the interest from the debt and their banks gets rich off the PRIVATE CARTEL, the Federal Reserve. They loved the $5 Trillion to $50 Trillion increase in debt under Geo Bush. They have enjoyed, and directly benefited from the BAILOUT of [unknown] Trillions. They will enjoy the health care debt of Obama.

The New World Order will be (continues to be) Modern-day Feudalism where the rich assess the poor.

The NEXT STEP will be for OUR Federal Reserve to Bailout the EURO.

Watch out for that! That has the potential of causing an enormous amount of chaos and unrest that could lead to martial law.

Want to get rid of them once and for all? Rid the Fed and stop the game-rigging.

Prescott Bush = Skull & Bones = Illuminati
Geo HW Bush = Skull & Bones = Illuminati
Jimmy Carter = Trilateral commission = Illuminati
FDR = Illminati Bankster = Illuminati
Geo Bush = Skull & Bones = Illuminati
Dick Cheney = CFR = Illuminati
Zbigniew Brzezinski = bad news
Clinton = Rhodes scholar = Illuminati
the list goes on and on

Watch in 480p

Tupac’s Death & Illuminati Theory
D to Da Z Productions
Edited by: Drazan aka Drazo
Made on: 23 November 2009

Writers such as Mark Dice,[7] David Icke, Ryan Burke, Jüri Lina and Morgan Gricar, have argued that the Bavarian Illuminati survived, possibly to this day. Many of these theories propose that world events are being controlled and manipulated by a secret society calling itself the Illuminati.[8][9] Conspiracy theorists have claimed that many notable people were or are members of the Illuminati, including Winston Churchill, the Bush family,[10] Barack Obama,[11] the Rothschild family,[12] David Rockefeller and Zbigniew Brzezinski.[13]

In addition to the shadowy and secret organization, several modern fraternal groups claim to be the “heirs” of the Bavarian Illuminati and have openly used the name “Illuminati” in founding their own rites. Some, such as the multiple groups that call themselves some variation on “The Illuminati Order”[14][15][16] use the name directly in the name of their organization, while others, such as the Ordo Templi Orientis, use the name as a grade of initiation within their organization.

Duration : 0:9:58

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Lately, I’ve been reading about tons of different "Conspiracy Theories", and while there are a few that seem possible, there are even more that sound insane I was wondering, what are the craziest "conspiracy theories" you’ve ever heard? And are there any theories out there that you believe?

If any of you have any good conspiracy related links to share, I’d love to see them )

The royal family of England and the Catholic church took some of the residue from the shroud of Turin (which has been proven to not be blood, but I digress), isolated DNA from it, and implanted that DNA in an egg cell which had had it’s nucleus removed. It was then implanted, with her consent , in Diana’s womb. The resulting child, Prince William, is therefore, the reincarnation of Jesus.
In addition, his given name is William Arthur. His mother called him Will. This breaks down into – Will i am Arthur.

First of all, the Masonic conspiracy theories are total BS. Anyone that tells you that Masonic organizations are evil or Satanic needs a reality check.

I saw the movie Angels and Demons with Tom Hanks, and there were references to the Illuminati. I’ve heard other stories that they were a secretive Satanic organization, but I don’t trust those stories at all.

Are the Illuminati Conspiracy Theories based on any fact at all? Who were (or are) they?

they are not based on fact at all.

the Bavarian Illuminati, to which every reference refers, was a group, a secret society, that wanted to bring about a New World Order (they coined the phrase) through education and enlightenment, free from the dogmas and fanaticism of formal religions.

the lasted about 9 years and were disbanded 225 years ago.

amazing how they can last so long in the minds of naive people — of course can you blame them when there fiction writers (dan brown) and down right bad people – cutting edge, schnoebelen, etc… trying to make a profit off those naive people????

Usually Conspiracy Theories have a lot of wholes in them. I want something I can actually believe in for a while, for fun. I’ve already checked out the more popular ones like Zeitgeist, loose change and esoteric agenda.
Just give me the link to the video or page.

Life is a conspiracy theory. Turn on your television, talk to a friend, go mountain biking, deceive yourself into thinking you’re alive: it’s all a conspiracy, everywhere you turn.

And if it is unhealthy for a person to get involved in conspiracy theories, what are the physical and mental effects that Conspiracy Theories can have on individuals?

no, it isn’t.

Do you trust those Conspiracy Theories, or think there might be atleast an element of truth to them?

CONSPIRACIES TO THINK ABOUT:

1. The Jews did not suffer in Germany because there was no Holocaust. Actually it was the Jews that was torturing the poor blond haired deprived Germans. Those tattoos on the Jews arms and hands that are still alive today (by the grace of God) are really there because they want to be hip.

2.We knew the Japanese were going to bomb Pearl Harbor before they did. I mean come-on President Roosevelt liked the thought of our boys baking inside the Battle Ship Arizona before they died. The President was looking for a better way to get a good nights sleep.

3. America did not land on the Moon. We payed billions of dollars for the 360 foot Saturn 5 rocket so we could look at it and say wow that is a big rocket. We kept approx. 400,000 technicians, scientists and construction contractors quiet, with zero leaks to the public. The rocks that we thought that came from moon and have proved to be from the moon are really from the Pacific Ocean.

4. The Mafia whacked JFK, via the Russian connection, via the Cuban connection…. The man on the grassy knoll was a CIA agent acting on orders from Giancana from Chicago and Marcello from New Orleans, with duplicity from Castro and Kruschev….true story.

5. Aliens landed in Roswell and we transported them to Area 51 to back engineer their technology, where do you think the stealth air craft came from? Again, we kept it secret by brain washing the thousands of workers who were in on the scam.

6. The Moon we see every night is really not there along with the planets, stars as well as the Planet Killing Asteroids. Those were put there by the evil United States to toy with our minds.

7. The fossils of homo eructus, neandertals and 15 other hominids that are extinct were put there by paleotologists, archeologists, and assorted rock hounds to enhance their careers. Creationism is the only reality.

8. America is a conspiracy and is a fake country and none of us Americans really live here.

9. I was never born so this response to your question is a fake.

In the past couple of years, I saw about 5 "independent" movies about Conspiracy Theories and I couldn’t stop laughting While some may be true, I think most are thought by people with too much free time on their hands.
What is your opinion?

though some have merit,you get the impression that these rumors and theories get thought up by guys who live in their parents basements and have way too much time on their hands.after awhile these film makers really lose their credibility.